LEARNING OBJECTIVES
Couldn't make it to our presentations at the National Conference on Tobacco or Health (NCTOH) this year? We've got you covered. This webinar brings you the most critical research insights and strategies we delivered at the conference.
Join us for a deep dive into the evolving landscape of youth tobacco use, where we’ll explore the "digital battleground" for teen attention and how social media is shaping their behaviors and decisions. We'll share our social-first approach that is proven to reach youth where they are, shift perceptions, and provide credible cessation support when they're ready to quit.
In this webinar, you will learn about:
✅ The Current Youth Environment: Gain an evidence-based overview of the teen social media landscape and how constant connectivity influences their knowledge, attitudes, and beliefs about tobacco products.
✅ Proven Prevention Strategies: Apply insights from the South Carolina model, featuring successful prevention and cessation campaigns designed specifically to prevent youth from helping and help those who are addicted to nicotine quit for good.
✅ Effective Cessation Support: Learn how Instagram can be flipped on its head to become a tool for treatment, helping thousands of young people quit vaping across nine states.
✅ A Sneak Peek at What's Next: Get an exclusive look at new campaign offerings designed to counter emerging trends, including the rise of nicotine pouches among teens. You’ll get access to never-before-seen campaigns you can implement in your community immediately.
This session is perfect for public health professionals, health communicators, and anyone dedicated to creating effective, evidence-based youth prevention and cessation programs. Register now to get the key takeaways from NCTOH and discover new tools to protect youth in your community.
SPEAKERS
Krysten Isaac
Vice President, Group Management Director, Cannabis Control Programs, Rescue Agency
Krysten serves as VP, Group Management Director at Rescue, overseeing multiple public health programs and teams to promote behavior change within youth prevention campaigns and behavioral health-driven initiatives across 15 states.
Within the past decade of work in behavior change, she has been instrumental in growing one of the largest youth vaping communications efforts in the country, Behind the Haze, which is now active in over a dozen states and has worked with major players like FDA Center for Tobacco Products, NIDA, American Lung Association, and more.
Currently, she oversees Tobacco Control Programs at Rescue and other campaigns focusing on youth cannabis and substance misuse, vaccination communications, and more.
Kathleen Thomas
Account Supervisor & Training Solutions Partner
Kathleen started with Rescue in 2014 as the Campaign Manager for Free The Night, a lifestyle brand that encouraged bars and clubs to voluntarily go smoke-free in Oklahoma.
Kathleen also served as the go-between for the clients at the Oklahoma Tobacco Settlement Endowment Trust and the Rescue teams who are making the TSET Healthy Youth Initiative come to life. She oversaw the entire TSET contract and works on the tobacco vertical at Rescue, assisting in the development of multiple Ready-Made Campaigns. Now, she continues to help Rescue’s tobacco client maximize the impact of their campaigns, while also providing training solutions to public health departments across the country.
SAVE YOUR SEAT
Attendance is FREE; however, registration is required and is not guaranteed. Priority is given to individuals in government and non-profit organizations. The webinar is live only; a recording will not be available afterward. We are not accredited to offer CEUs for attending this presentation.