We’ve reached an inflection point in our fight against COVID-19. New variants have contributed to dramatic increases in cases, and breakthrough infections among those who have been vaccinated threaten to further undermine public confidence. The time for PSAs and “raising awareness” is long past. Those who are not yet vaccinated need more than additional awareness. They need compelling, highly targeted, and persuasive messages that address their specific obstacles to change.

During our new 1-hour digital learning event and Q&A, Rescue Agency Founder and President, Jeffrey Jordan, MA, and Sr. Research Scientist, Carolyn Stalgaitis, MPH, will explore persuasive messaging strategies to reach vaccine-hesitant audiences and best practices in equitable communications to meet and engage specific populations where they are with the right messages.

You’ll learn how to:

• Segment populations based on their unique hesitancies and obstacles to getting vaccinated.
• Create compelling and targeted messages to equitably persuade vaccine-hesitant populations.
• Set your vaccination initiatives up for success by avoiding common pitfalls and asking the right questions from the start.