
LEARNING OBJECTIVES
The growing opioid crisis has amplified the need for new messaging approaches that effectively equip communities with the information and tools they need to prevent opioid use and reduce harm. As public health communicators, how can we equip both teens and adult role models and caregivers with the resources they need to respond to the opioid crisis? How can we create effective messaging strategies when there are so many problems to solve?
Join our complimentary webinar to learn how to create effective, evidence-based campaigns that prevent initiation of use and reduce harm for those currently experimenting with opioids. Learn how to create compassionate, non-stigmatizing messaging that fosters a better understanding of the risks associated with drug use and encourages individuals to seek help when needed.
In this 1-hour digital learning event, you will
- Explore how to reduce the stigma around opioid use to create a more supportive and educated community.
- Discover effective techniques for crafting compassionate, impactful messaging aimed at both youth/young adults and their role models to prevent opioid use and accidental overdoses.
- Gain evidence-based methods for creating dynamic campaigns that encourage community engagement and empower individuals to take action amidst the opioid crisis.
PANELISTS

Krysten Isaac
Vice President, Group Management Director, Tobacco Control Programs, Rescue Agency
Krysten serves as VP, Group Management Director at Rescue, overseeing multiple public health programs and teams to promote health equity and behavior change within youth prevention campaigns and behavioral health-driven initiatives across 15 states. Within the past decade of work in behavior change, she has been instrumental in growing one of the largest youth vaping communications efforts in the country, Behind the Haze, which is now active in over a dozen states and has worked with major players like FDA Center for Tobacco Products, NIDA, American Lung Association, and more. Currently, she oversees Tobacco Control Programs at Rescue and other campaigns focusing on youth marijuana and substance misuse, vaccination communications, and more.
SAVE YOUR SEAT
Attendance is FREE; however, registration is required and is not guaranteed. Priority is given to individuals in government and non-profit organizations. The webinar is live only; a recording will not be available afterward. We are not accredited to offer CEUs for attending this presentation.
