This 90-minute training session, developed by Rescue, is led by Vice President Krysten Isaac and Cannabis Strategist Sarah Grace, which emphasizes best practices and evidence-based approaches to understanding youth cannabis use, particularly in the context of evolving legalization.

Participants will explore the accessibility of cannabis among teens, factors influencing early experimentation, and effective evidence-based communication strategies tailored to adolescents and young adults across a variety of different states and geographic regions. By leveraging Rescue's cannabis qualitative and quantitative audience research and psychographic insights, this training equips coalition and public health officials with foundational insights necessary to streamline communications and effectively engage with youth to prevent underage use.

• Understanding Youth Accessibility: Examine the pervasiveness of cannabis among teens and contributing factors to its accessibility.
• Communication Strategies: Develop evidence-based communication skills with youth during early adolescence and tween years, addressing their unique developmental needs.
• Experimentation Insights: Gain insights into the susceptibility of adolescents to early experimentation with cannabis, including motivations for use.
• Legal Age Considerations: Explore strategies for engaging youth who have reached legal age, focusing on informed decision-making and responsible use.