LEARNING OBJECTIVES
Communities around the world are currently facing significant mental health challenges. According to the World Health Organization, around 800,000 individuals die by suicide each year, approximately 20% of the world’s children and adolescents have a mental disorder, and depression affects nearly 264 million people worldwide. Drug and alcohol misuse has increased in recent years, as well, as many populations turn to substance use as a way to cope with growing mental health challenges.
Collectively, we must work together to help destigmatize mental health challenges and, instead, normalize finding resources to ease this mental health crisis facing our communities. In our new webinar, we’ll share findings from our work creating mental health and suicide prevention campaigns for youth, teens, health care workers, adults, and more populations. Our experts will provide action plans you can implement today to better meet the needs of your priority populations as they face mounting mental health concerns. You'll learn how to:
- Avoid common missteps when developing mental health campaigns
- Apply an evidence-based messaging strategy for mental health and suicide prevention communications
- Apply key findings from research conducted with priority populations, like teens and young adults, to create effective campaigns to properly support and connect people to relevant resources
PANELISTS
Dina Weldin
Vice President, Group Management Director
Dina is a marketing and creative writing professional, devoting over a decade of her career to account management and campaign implementation. She supports clients in connecting with their target audience through creative, paid media, events, public relations, research, and influencers all with the purpose of inspiring positive social change among today’s youth and adults. As VP, Group Management Director, Dina oversees Rescue Agency’s Mental Health and Suicide Prevention work. Dina’s unique experience working in both the commercial and public health space affords her the opportunity to navigate through the unique challenges of today’s behavior change marketing climate and identify creative solutions.
Pamela Buchwald
Group Director, Strategy
With an MFA, commercial ad agency, public health and teaching experience, Pamela is uniquely able to turn empathy-based insights into data-driven strategic approaches. Pamela has 20+ years of experience spanning behavior change for historically marginalized teen and adult populations, product and marketing innovation for companies striving to meet new needs, and has developed strategies, architectures and messaging locally, nationally, and globally. As the Group Director of Strategy, Pamela oversees Rescue Agency’s approaches to mental health, substances, early childhood development, nutrition, and government programs. Pamela’s passion is figuring out what makes people tick, and leveraging that to make a meaningful difference in their lives.
Dani Loebs, Host
Account Director
Dani has led behavior change campaigns across the public and private sectors for 11 years. She is passionate about navigating the complexities of public health behavior to uncover approachable solutions for local, state, and federal organizations to implement. As a moderator, her voracious curiosity is matched by her unbridled enthusiasm to promote Rescue’s insights for the benefit of all.
SAVE YOUR SEAT
This webinar has now passed. If you'd like to see our current webinar training opportunities, please visit our website.