LEARNING OBJECTIVES
Nearly every public health communications campaign includes health equity as an objective. But marketing channels are fundamentally inequitable, and campaigns that are not intentionally equitable end up being unintentionally inequitable. Health communicators must approach marketing channels with an understanding of their inherent biases and implement strategies to overcome those biases to design and implement truly equitable health communications campaigns.
In this new webinar, Rescue Agency President and Executive Creative Director Jeff Jordan will examine what inequity looks like in health communications, including equitable research, equitable messaging, and equitable media planning. Using our new Intentional Equity Framework, he will discuss ways to counter biases at each stage of the campaign development and implementation process. You'll learn how to:
- Conduct research to uncover factors associated with increased risk to use in campaign development
- Develop messaging that prioritizes those at greatest need without alienating broader populations
- Recognize the biases in traditional and digital media planning and identify strategies to mitigate them
EXPERT PANELISTS
Jeff Jordan
Rescue President &
Executive Creative Director
Jeff's passion for social change began in high school when he founded Rescue at the age of 17. While growing Rescue, Jeff studied Marketing for his undergraduate degree and received a Master’s in Experimental Psychology. He has led Rescue to manage dozens of behavior change programs across North America, tackling issues such as tobacco, obesity and violence. Rescue’s work includes the FDA's national tobacco prevention campaign for multicultural teens and its LGBT young adult effort, as well as active contracts with over two dozen state and local health departments.
Dani Loebs, host
Account Director
Dani has led behavior change campaigns across the public and private sectors for 11 years. She is passionate about navigating the complexities of public health behavior to uncover approachable solutions for local, state, and federal organizations to implement. As a moderator, her voracious curiosity is matched by her unbridled enthusiasm to promote Rescue’s insights for the benefit of all.
SAVE YOUR SEAT
Attendance is FREE; however, registration is required to attend and is not guaranteed. Priority is given to individuals in government and non-profit organizations. The webinar is live only; a recording will not be available after. We are not accredited to offer CEUs for attending this presentation.