LEARNING OBJECTIVES
ICYMI: Over the past several years, government assistance programs have experienced dwindling enrollments, despite the fact that millions of Americans are living in food-insecure households and constantly worried about being able to pay rent month after month. In 2020, TANF cash assistance experienced its lowest enrollment in program history. Similarly, nearly half of the qualifying families are enrolled in WIC, and 57% of potentially SNAP-eligible college students are not participating.
Why are so many eligible Americans not enrolling in government assistance programs? In our newest 1-hour webinar, our experts will discuss the major barriers preventing Americans from enrolling in government assistance programs, as well as how to create relevant, effective communications that can break through these barriers and offer destigmatizing ways to promote government services. You’ll learn how to:
- Create cohesive brands and communications campaigns that complement on-the-ground outreach
- Prioritize the audiences who need your message the most and avoid a “one-size-fits-all” messaging approach
- Implement our evidence-based messaging framework SAVI to encourage participation and retention
PANELISTS
Dina Weldin
VP, Group Management Director, Rescue Agency
For the last 9 years as a VP, Group Management Director, Dina has overseen all of Rescue Agency’s Nutrition Education and Obesity Prevention work with a specialized focus on SNAP and SNAP-Ed communication campaigns, as well as government services communications campaigns. Dina has been invited to speak at multiple public health conferences on a variety of topics including nutrition, tobacco control, and behavior change strategy. Conferences include World Social Marketing Conference, Agents of Change, CalFresh Healthy Living Forum, and Childhood Obesity Conference, among others.
Alisa Martin
Account Director, Rescue Agency
Alisa earned her Bachelor's degree in marketing and communications before starting her career as an Account Executive. She found her passion for digital media when she became a media planner for brands such as Clorox. Her passion truly ignited when she came to Rescue where she develops campaigns that generate healthy behavior change. She oversees all of Rescue's government services campaigns in California to ensure they are bringing awareness to those most at risk, while ensuring impactful and relatable messaging to encourage program enrollment.
SAVE YOUR SEAT
Attendance is FREE; however, registration is required to attend and is not guaranteed. Priority is given to individuals in government and non-profit organizations. The webinar is live only; a recording will not be available after. We are not accredited to offer CEUs for attending this presentation.
This webinar has now passed. If you'd like to see our current webinar training opportunities, please visit our website.