--- title: [WEBINAR] Teen Fentanyl Prevention description: Dive deep into the real social contexts, emotional drivers, and specific scenarios where teens are most vulnerable to experimenting with drugs. image: https://info.rescueagency.com/hubfs/1.16.26%20Youth%20Prevention%20Webinar%20Banner.png --- [![Rescue\_Logo\_2018\_Horizontal\_Tagline](https://info.rescueagency.com/hs-fs/hubfs/Rescue_Logo_2018_Horizontal_Tagline.png?width=3000&height=1000&name=Rescue_Logo_2018_Horizontal_Tagline.png "Rescue_Logo_2018_Horizontal_Tagline")](https://rescueagency.com/) [![Rescue](https://info.rescueagency.com/hubfs/raw_assets/public/Rescue_September2020_Theme/images/logo.svg "Rescue")](https://rescueagency.com/) ## Encore Webinar --- "Marijuana Is Going Legal, Now What? Strategies for Navigating Legal & Health Communications" ![2.5.26 Landing Page Banner](https://info.rescueagency.com/hs-fs/hubfs/2.5.26%20Landing%20Page%20Banner.jpg?width=1200&height=628&name=2.5.26%20Landing%20Page%20Banner.jpg "2.5.26 Landing Page Banner") ### LEARNING OBJECTIVES There is a growing disconnect between teen fentanyl prevention messaging and the lived reality of today’s youth. Images often focus on fear-mongering scenarios like shady drug deals or extreme consequences. But our latest research shows that teens struggle to relate to these extreme depictions and end up ignoring these types of messages. In our new complimentary webinar, we are unveiling our groundbreaking teen fentanyl prevention campaign, built on research with thousands of teens across five states. Join us to dive deep into the real social contexts, emotional drivers, and specific scenarios where teens are most vulnerable to experimenting with drugs. See how we translated this data into a first-of-its-kind messaging strategy that increases risk perception by showing fentanyl risk within real and relatable situations for teens,  motivating them to say "no" to that first pill. Key Takeaways: - The Science of "Hyper-Real" Scenarios: Learn how to move the threat of fentanyl from an abstract concept to a personal reality. - The "Trusted Peer" Architecture: Discover the strategy behind developing an authentic brand voice that maintains high credibility. - Activating Refusal Skills in Real-Time: See how we use research-backed "social simulations" to prepare teens for realistic moments when a pill is offered by a friend. Who Should Join Us? The traditional playbook is no longer enough. If you are looking for a cutting-edge, evidence-based approach that actually prevents teen fentanyl use, this webinar will give you the blueprint. We will share the strategic "pivot points" that led to our most effective teen prevention campaign yet and change how you approach your messaging to youth. ### SPEAKERS ![Jeff-New-Headshot](https://info.rescueagency.com/hs-fs/hubfs/Jeff-New-Headshot.jpg?width=1390&height=2000&name=Jeff-New-Headshot.jpg "Jeff-New-Headshot") Jeff Jordan *Founder, President, and CEO Rescue Agency* Jeff Jordan has dedicated his career to the science of behavior change since launching the company at age 17. Jeff focuses on shifting health behaviors by transforming the culture and identities surrounding them. His research-driven approach has been featured in numerous peer-reviewed journals and books, solidifying his role as a thought leader in social change. Under his leadership, Rescue has grown to a team of over 170 professionals managing 200+ programs across North America. ![Penny Norman](https://info.rescueagency.com/hs-fs/hubfs/Penny%20Norman.png?width=425&height=544&name=Penny%20Norman.png "Penny Norman") Penny Norman *Vice President, Strategy and Communications Design Rescue Agency* Penny is a leading behavior change strategist specializing in substance use. With over 19 years of experience creating communications for organizations such as the NHS, YWCA Child Care Policy, UBC Men’s Mental Health, as well as state and county groups in King County, WA, California, Illinois, Maine, Vermont, and Virginia. Her specialism is in communications and digital experiences that address substance use, overdose prevention, and mental health. ### REGISTER NOW *Attendance is FREE; however, registration is required and is not guaranteed. Priority is given to individuals in government and non-profit organizations. We are not accredited to offer CEUs for attending this presentation.* [RESCUE HEADQUARTERS: 2437 Morena Blvd San Diego, CA 92110](https://www.google.com/maps/place/Rescue+Agency/@32.7879725,-117.2078867,17z/data=!4m5!3m4!1s0x80d954a83d9f23e9:0x4ccab5b8ae7821b3!8m2!3d32.787968!4d-117.205698) - [(619) 231-7555](tel:6192317555) - [Privacy Policy](https://rescueagency.com/privacy) Copyright © 2026 Rescue Agency, Public Benefit LLC. All Rights Reserved. Social Branding ® and Evolvement ® are registered trademarks.