There is a growing disconnect between teen fentanyl prevention messaging and the lived reality of today’s youth. Images often focus on fear-mongering scenarios like shady drug deals or extreme consequences. But our latest research shows that teens struggle to relate to these extreme depictions and end up ignoring these types of messages.

In our new complimentary webinar, we are unveiling our groundbreaking teen fentanyl prevention campaign, built on research with thousands of teens across five states.

Join us to dive deep into the real social contexts, emotional drivers, and specific scenarios where teens are most vulnerable to experimenting with drugs. See how we translated this data into a first-of-its-kind messaging strategy that increases risk perception by showing fentanyl risk within real and relatable situations for teens,  motivating them to say "no" to that first pill.

Key Takeaways:

• The Science of "Hyper-Real" Scenarios: Learn how to move the threat of fentanyl from an abstract concept to a personal reality.
• The "Trusted Peer" Architecture: Discover the strategy behind developing an authentic brand voice that maintains high credibility.
• Activating Refusal Skills in Real-Time: See how we use research-backed "social simulations" to prepare teens for realistic moments when a pill is offered by a friend.

Who Should Join Us?
The traditional playbook is no longer enough. If you are looking for a cutting-edge, evidence-based approach that actually prevents teen fentanyl use, this webinar will give you the blueprint. We will share the strategic "pivot points" that led to our most effective teen prevention campaign yet and change how you approach your messaging to youth.