LEARNING OBJECTIVES
Overdoses have skyrocketed during the pandemic, with a record-breaking number of overdose-related deaths reported in a 12-month period from April 2020 to April 2021. This spike is largely a result of fentanyl, a highly potent substance commonly mixed into illicit drugs without the user’s knowledge, flooding the U.S. drug supply. Those who use illicit drugs are increasingly vulnerable for an accidental overdose. However, many casual and experienced users still don’t consider themselves to be at-risk due to a lack of awareness or perceived relevance.
In our newest 1-hour webinar, experts will discuss cutting-edge communication strategies to address these gaps in knowledge and reduce fentanyl-related overdoses in your community. They’ll provide you with a roadmap for creating actionable fentanyl education and share examples of effective overdose prevention campaigns. You’ll learn how to:
- Act quickly to build local awareness of the fentanyl crisis
- Gain a localized understanding of at-risk populations and their messaging needs
- Implement tailored communications that are immediately relevant and urgently motivating
EXPERT PANELISTS
Katie Weber
Senior Account Supervisor
Katie partners with non-profit and government clients to develop campaigns addressing health-related topics such as opioid misuse and recovery, marijuana use, alcohol misuse, and more. Her work focuses on developing research-based campaigns that motivate behavior change through relevant and tailored messaging strategies.
Gray Abarca, Ph.D.
Associate Research Scientist
Gray draws from his training in ethnography to gain a richer understanding of the lived experiences and cultural context of individuals who use substances. He synthesizes insights to inform the creation of evidence-based health education campaigns for at-risk populations. He brings over 9 years of experience working with Latinos in community health and ensures they are heard and represented in a culturally relevant manner.
Dani Loebs, host
Account Director
Dani has led behavior change campaigns across the public and private sectors for 11 years. She is passionate about navigating the complexities of public health behavior to uncover approachable solutions for local, state, and federal organizations to implement. As a moderator, her voracious curiosity is matched by her unbridled enthusiasm to promote Rescue’s insights for the benefit of all.
SAVE YOUR SEAT
Attendance is FREE; however, registration is required to attend and is not guaranteed. Priority is given to individuals in government and non-profit organizations. The webinar is live only; a recording will not be available after. We are not accredited to offer CEUs for attending this presentation.