LEARNING OBJECTIVES
Convincing someone to change a health behavior is fundamentally different from convincing them to buy a product or service. That’s why marketing designed to change health behaviors requires different strategies and approaches than commercial marketing.
In this one-hour webinar, we dive into the foundational principles of health behavior change marketing to break down the theory and best practices of developing an effective health behavior change campaign. Whether you are relatively new to health communications, or a veteran health marketer, this webinar will provide you with new techniques for causing measurable changes in health behaviors among targeted populations.
In this new 1-hour webinar you'll learn:
- The most important differences between commercial marketing and health behavior change marketing
- The various pathways to behavior change and how to choose and implement programs within each pathway
- How to more effectively define audiences by going beyond demographics to segment populations based on their attitudes, lifestyles and values
- How to analyze the effectiveness (and ineffectiveness) of behavior change campaigns
PANELISTS
Jeff Jordan, MA
Founder & President
Rescue Agency
Jeff’s passion for social change began in high school when he started Rescue at the age of 17. While growing Rescue, Jeff studied marketing for his undergraduate degree and received a Master’s in Experimental Psychology. He has led Rescue to manage behavior change programs across North America, tackling issues such as tobacco, obesity prevention, substance misuse prevention, and more.
Dani Loebs, Host
Account Director
Dani has led behavior change campaigns across the public and private sectors for 11 years. She is passionate about navigating the complexities of public health behavior to uncover approachable solutions for local, state, and federal organizations to implement. As a moderator, her voracious curiosity is matched by her unbridled enthusiasm to promote Rescue’s insights for the benefit of all.
SAVE YOUR SEAT
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