LEARNING OBJECTIVES
ICYMI: With the unsuccessful banning of menthol tobacco products in the U.S., millions of Americans continue to suffer from the devastating impact of smoking and vaping-related diseases. Health communicators are now grappling with the challenge of addressing the ongoing marketing of harmful tobacco products and helping those currently addicted to nicotine embark on their quit journey.
As health communicators, our campaigns can motivate audiences to make another quit attempt. Our campaigns must showcase that lasting change is achievable and provide a clear roadmap for individuals seeking effective quitting strategies.
In this complimentary, one-hour webinar, experts at Rescue Agency will share evidence-based strategies for efficiently implementing impactful smoking cessation campaigns that move beyond demographics to speak to the audience’s personal motivations to quit.
Our experts will show you how we’ve successfully promoted state quitlines to achieve an average 850% year-over-year increase in quitline enrollments. You'll learn how to:
- Move away from commercial marketing tactics to motivate behavior change.
- Create specific communications based on the audience’s psychographics, not just demographics, including those using menthol.
- Develop tailored messaging strategies that are personally relevant and urgently empowering to drive quitline calls and enrollments.
PANELISTS
Krysten Isaac
Vice President, Group Management Director, Tobacco Control Programs, Rescue Agency
Krysten serves as VP, Group Management Director at Rescue, overseeing multiple public health programs and teams to promote health equity and behavior change within youth prevention campaigns and behavioral health-driven initiatives across 15 states. Within the past decade of work in behavior change, she has been instrumental in growing one of the largest youth vaping communications efforts in the country, Behind the Haze, which is now active in over a dozen states and has worked with major players like FDA Center for Tobacco Products, NIDA, American Lung Association, and more. Currently, she oversees Tobacco Control Programs at Rescue and other campaigns focusing on youth marijuana and substance misuse, vaccination communications, and more.
Anthony Garcia
Associate Account Director, Rescue Agency
Anthony excels in account leadership at Rescue, providing comprehensive oversight for cessation and prevention initiatives. As a strategic leader in the tobacco space, he spearheads campaign development to align with public health goals, leveraging the latest audience research and media performance insights. Anthony uniquely integrates knowledge across public health departments and organizations, fostering a cohesive and collaborative approach to tobacco cessation and prevention. He also ensures campaigns are tailored to meet the specific needs of diverse populations through psychographic messaging, emphasizing cultural sensitivity and inclusivity.
SAVE YOUR SEAT
Attendance is FREE; however, registration is required and is not guaranteed. Priority is given to individuals in government and non-profit organizations. The webinar is live only; a recording will not be available afterward. We are not accredited to offer CEUs for attending this presentation.