LEARNING OBJECTIVES
As more states legalize the recreational use of cannabis, an increasing amount of youth are being exposed to confusion and misinformation about cannabis. As the youth mental health crisis takes center stage, vulnerable youth populations are increasingly susceptible to using cannabis to cope and deal with stressors in their life. At Rescue Agency, we’ve worked with multiple states across the country to conduct youth research and develop tailored health communication campaigns that educate youth on the risk of using cannabis and prevent initiation of use.
Whether your state has already legalized cannabis or is preparing for legalization, this 1-hour webinar will provide you with important research insights and evidence-based behavior change marketing strategies for developing effective youth cannabis education campaigns. You’ll learn:
- Which teens are most susceptible and at increased risk for cannabis use
- How to avoid common missteps in developing a new cannabis prevention efforts in your community
- How to tailor your communications to be credible and empathetic in the midst of the youth mental health crisis
PANELISTS
Krysten Isaac
Vice President, Group Management Director of Cannabis Control Programs
Krysten oversees multiple public health programs across the country to promote health equity and behavior change. Within the past decade, she has been instrumental in growing one of the country's largest youth vaping communications efforts Behind the Haze, which is now active in over a dozen states. She's worked with organizations such as the FDA Center for Tobacco Products, NIDA, American Lung Association, and more. She currently oversees Cannabis Prevention and Control efforts at Rescue, as well as tobacco control, youth substance misuse, vaccination communications, and more.
Dani Loebs, Host
Account Director
Dani has led behavior change campaigns across the public and private sectors for 11 years. She is passionate about navigating the complexities of public health behavior to uncover approachable solutions for local, state, and federal organizations to implement. As a moderator, her voracious curiosity is matched by her unbridled enthusiasm to promote Rescue’s insights for the benefit of all.
SAVE YOUR SEAT
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