LEARNING OBJECTIVES
In 2022, the U.S. experienced a 25% increase in cannabis use among teenagers compared to 2021, according to The Monitoring the Future study, NIDA. However, not all teens are the same, and not all teens are at equal risk for underage cannabis use. To maximize the impact of your health communications funding, it’s crucial to focus on those who are most at risk for cannabis misuse and to increase the risk perception of underage cannabis use to counter years of pro-cannabis messaging.
At Rescue, we’ve conducted research with teens across multiple states to identify those who need our prevention and harm reduction messages and to create campaigns that are relevant to their lived experiences.
In our new 1-hour webinar, we'll share these research insights and explain how to make the most impact in your community. You'll learn how to:
- Identify the teens most at risk for cannabis use by understanding how adverse childhood experiences (ACEs), among other risk factors, can impact teen cannabis use
- Apply research insights on cannabis risk perceptions and behaviors in your behavior change campaign approach
- Tailor your campaign strategy to reach the modern-day teen
PANELISTS
Krysten Isaac (she/her)
Vice President, Group Management Director
Rescue Agency
Krysten oversees multiple public health programs and teams to promote health equity and behavior change within youth prevention campaigns and behavioral health-driven initiatives across 15 different states. Within the past decade of work in behavior change, she has been instrumental to growing one of the largest youth vaping communications efforts in the country, Behind the Haze, which is now active in over a dozen states and has worked with major players like FDA Center for Tobacco Products, NIDA, American Lung Association, and more. Currently, she oversees Tobacco Control Programs at Rescue along with other campaigns that focus on youth marijuana and substance misuse, vaccination communications, and more
SAVE YOUR SEAT
Attendance is FREE; however, registration is required to attend and is not guaranteed. Priority is given to individuals in government and non-profit organizations. The webinar is live only; a recording will not be available after. We are not accredited to offer CEUs for attending this presentation.