LEARNING OBJECTIVES
With mental health challenges on the rise, fentanyl surging into the U.S. drug supply, and substance use steadily increasing year after year, we’re facing an urgent overdose crisis. We don’t have time to waste on ineffective communications campaigns. Our messaging must be relevant, targeted, and motivate immediate behavior change.
At Rescue Agency, we’ve been working with public health departments across the country to create communications campaigns that prevent and reduce overdoses. In this webinar, we’ll share our evidence-based communications framework for changing these difficult-to-change behaviors. You’ll learn how to:
- Determine the specific information your audience needs to motivate behavior change while avoiding common messaging missteps
- Implement intentionally equitable communications campaigns that deliver maximum impact in the lives of your target audience
- Reinforce behavior change communications campaigns to improve health outcomes in your community
PANELISTS
Laura Gover
Sr. Director, Substance Use Programs
Laura oversees multiple public health programs across the country to promote health equity and behavior change. As a chronic disease epidemiologist with more than a decade of work in behavior change, she has designed health interventions and media campaigns with FDA Center for Tobacco Products, NIDA, CDC, SAMHSA, and for rural, military, tribal, and LGBTQ+ audiences. She currently oversees state and local harm reduction and prevention programs on alcohol, cannabis, opioids, and stimulants.
Penny Norman
Strategy Director, Substance Use Programs
For the past 18 years, Penny Norman has been working with brands such as NHS Organ Donation, YWCA Child Care Policy, BCLC GameSense, and UBC Men’s Mental Health to make their communications more effective in the digital world. At Rescue, she leads the strategic communications and digital thinking for Rescue’s substance use programs.
Dani Loebs, Host
Account Director
Dani has led behavior change campaigns across the public and private sectors for 11 years. She is passionate about navigating the complexities of public health behavior to uncover approachable solutions for local, state, and federal organizations to implement. As a moderator, her voracious curiosity is matched by her unbridled enthusiasm to promote Rescue’s insights for the benefit of all.
SAVE YOUR SEAT
Attendance is FREE; however, registration is required to attend and is not guaranteed. Priority is given to individuals in government and non-profit organizations. The webinar is live only; a recording will not be available after. We are not accredited to offer CEUs for attending this presentation.
This webinar has now passed. If you'd like to see our current webinar training opportunities, please visit our website.