LEARNING OBJECTIVES
Illicitly manufactured opioids like fentanyl have infiltrated the U.S. drug supply, killing approximately 150 people per day according to the CDC. With many public health departments facing tight timelines, limited funding, and other barriers, it can be difficult to conduct the research, creative development, messaging testing, and implementation strategies needed to deliver effective messaging to those most at-risk for accidental overdose.
At Rescue Agency, we’ve worked with public health departments across the country to develop effective fentanyl poisoning prevention communications campaigns based on in-depth interviews and surveys with 300+ research participants across 6 states. Through this research, we’ve identified common knowledge gaps and behaviors that lead to increased risk for accidental overdose. We’ve also identified which audiences are most impacted by behavior change messaging.
In our new 1-hour webinar, we’ll dive into these findings to discuss how your organization can implement effective messaging strategies to reduce fentanyl poisoning in your community. You’ll learn:
- How to determine which audiences are most at-risk for accidental fentanyl overdose across the spectrum of use
- Which messages most successfully change audience behaviors to help reduce fentanyl poisoning
- How to implement a campaign that effectively reaches the audiences who need your messages the most
PANELISTS
Maria Manuela Garcia
Associate Director, Strategy,
Rescue Agency
With over nine years of experience in the marketing industry, Maria has worked with a diverse portfolio of clients to translate their marketing objectives into communications strategies. At Rescue, Maria gains deep audience insights, learning who people are, what they care about, and how they see the world, and turns them into messaging strategies that encourage healthy behavior change.
Laura Gover
Sr. Director, Substance Use Programs, Rescue Agency
Laura oversees multiple public health programs across the country to promote health equity and behavior change. As a chronic disease epidemiologist with more than a decade of work in behavior change, she has designed health interventions and media campaigns with FDA Center for Tobacco Products, NIDA, CDC, SAMHSA, and for rural, military, tribal, and LGBTQ+ audiences. She currently oversees state and local harm reduction and prevention programs on alcohol, cannabis, opioids, and stimulants.
Penny Norman
Strategy Director, Substance Use Programs, Rescue Agency
For the past 18 years, Penny Norman has been working with brands such as NHS Organ Donation, YWCA Child Care Policy, BCLC GameSense, and UBC Men’s Mental Health to make their communications more effective in the digital world. At Rescue, she leads the strategic communications and digital thinking for Rescue’s substance use programs.
SAVE YOUR SEAT
Attendance is FREE; however, registration is required to attend and is not guaranteed. Priority is given to individuals in government and non-profit organizations. The webinar is live only; a recording will not be available after. We are not accredited to offer CEUs for attending this presentation.
This webinar has now passed. If you'd like to see our current webinar training opportunities, please visit our website.