LEARNING OBJECTIVES
As fentanyl overdose rates continue to climb, popular movies and TV shows have created a false depiction of the realities of a fentanyl overdose. Youth and young adults don’t know the facts about how to identify the signs of an overdose, how quickly a fentanyl overdose can happen, and what to do if it does occur.
At Rescue Agency, we’ve worked with multiple states across the country to conduct research and develop tailored health communication campaigns to increase awareness of the risks of fentanyl among youth and young adults, help them understand the signs of overdose—or fentanyl poisoning—and provide them with strategies for helping those experiencing an overdose.
Whether your state has already implemented health communication strategies to combat the opioid epidemic or you’re preparing to start your first communication effort, this 1-hour webinar will provide you with important research insights and evidence-based behavior change marketing strategies for developing effective fentanyl overdose awareness campaigns for youth and young adults. You’ll learn:
- The misconceptions and shortcomings of media’s depiction of overdose
- How to avoid common missteps when developing a fentanyl awareness and overdose prevention campaign in your community
- How to tailor your communications to be credible and responsive to youth and young adult’s current knowledge about fentanyl overdose
PANELISTS
Laura Gover
Sr. Director, Substance Use Programs
Laura oversees multiple public health programs across the country to promote health equity and behavior change. As a chronic disease epidemiologist with more than a decade of work in behavior change, she has designed health interventions and media campaigns with FDA Center for Tobacco Products, NIDA, CDC, SAMHSA, and for rural, military, tribal, and LGBTQ+ audiences. She currently oversees state and local harm reduction and prevention programs on alcohol, cannabis, opioids, and stimulants.
Penny Norman
Strategy Director, Substance Use Programs
For the past 18 years, Penny Norman has been working with brands such as NHS Organ Donation, YWCA Child Care Policy, BCLC GameSense, and UBC Men’s Mental Health to make their communications more effective in the digital world. At Rescue, she leads the strategic communications and digital thinking for Rescue’s substance use programs.
Dani Loebs, Host
Account Director
Dani has led behavior change campaigns across the public and private sectors for 11 years. She is passionate about navigating the complexities of public health behavior to uncover approachable solutions for local, state, and federal organizations to implement. As a moderator, her voracious curiosity is matched by her unbridled enthusiasm to promote Rescue’s insights for the benefit of all.
SAVE YOUR SEAT
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