LEARNING OBJECTIVES
As health communicators, we all strive to create equitable media programs that deliver crucial health messages to our priority audiences. However, media channels are fraught with invisible biases that make it difficult to reach those populations who need our health messages the most.
To counter these invisible biases, we must be intentional in our media buying approach and actively work against established media algorithms. At Rescue Agency, we’ve worked with local, state, and federal public health departments to create intentionally equitable campaigns that prioritize commonly underserved populations.
In this new 1-hour webinar, you'll learn:
- How to counter invisible bias in paid media algorithms
- Why an over-emphasis on efficiency doesn’t result in campaign effectiveness
- Strategies for maximizing the impact of your media dollars to ensure people who need the most help get the most support
PANELISTS
Michelle Bellon, MBA
Senior Vice President, Impact
Rescue Agency
Michelle has 16 years of experience working on behavior change campaigns on behalf of health departments, universities, and 501(c)3s. Her strategic development work spans a variety of topics including tobacco prevention, alcohol/substance use prevention, nutrition/physical activity promotion, early childhood development, safer sex education, environmental responsibility, and more.
While at Rescue, Michelle has led and advised the development of over 150 public health campaigns. She was a critical strategic contributor to the development of FDA’s national tobacco prevention efforts for young people: Fresh Empire, reaching multicultural teens, and This Free Life, reaching LGBTQIA+ young adults.
SAVE YOUR SEAT
Attendance is FREE; however, registration is required to attend and is not guaranteed. Priority is given to individuals in government and non-profit organizations. The webinar is live only; a recording will not be available after. We are not accredited to offer CEUs for attending this presentation.