BACKGROUND
The passage of Proposition 64 changed the cannabis landscape in California. California data shows that the perceived harm of youth cannabis use has declined, which historically has been associated with an increase in use (17th Biennial State California Healthy Kids Survey, 2017-2019). Based on this landscape, the California Department of Public Health (CDPH) has made efforts to create a positive behavior change for youth ages 13-17 regarding underage cannabis use.
WEBINAR OVERVIEW
This session introduces the CDPH Substance and Addiction Prevention Branch’s (SAPB) new Youth Cannabis Education and Prevention Media Campaign that educates both youth and adult audiences (e.g., parents/guardians, mentors, local health departments, community-based organizations, and partners) on the risks of underage cannabis use.
In this one-hour webinar, you will:
- Gain an understanding of the current California campaigns for youth (Mind Over Marijuana) and parents/guardians (Let’s Talk Cannabis).
- Be introduced to materials for local use based on CDPH’s community needs outreach efforts.
- Learn how you can play a part to positively impact youth in your community.
PANELISTS
Jessica Hwang, MPH
California Department of Public Health
Jessica Hwang is the Cannabis Program Specialist in the Substance and Addiction Prevention Branch, California Department of Public Health. She leads the coordination, planning, and implementation of CDPH’s Youth Cannabis Education and Prevention Media Campaign.
Christina Malave
Rescue Agency
From inception to implementation, Christina has over 7 years of experience developing marketing campaigns across various industries. She has focused her career on making the world a healthier and safer place to live in. From medications that help to slow the symptoms of Alzheimer's to registered 501c3s that raise awareness for head and neck cancer, Christina has managed successful 360-degree campaigns that have brought positive change to the world. She currently works as an Associate Account Director for Rescue Agency and leads campaign planning and implementation of the California Department of Public Health's Youth Cannabis Prevention Initiative.
MODERATOR
Sarah Grace
Rescue Agency
With 5 years of radio experience and 3 years of marketing expertise, Sarah Grace has facilitated countless media campaigns for private and public sector organizations. She has previously launched major events, grew clientele, and orchestrated programming for 8 major stations in the Sacramento area. Sarah currently serves Rescue Agency as a Senior Account Manager responsible for planning, management, and support of CDPH’s Youth Cannabis Education and Prevention Media Campaign and their county engagement efforts.
SAVE YOUR SEAT
Attendance is FREE; however, registration is required to attend. The webinar Q&A is live only; a recording of the presentation will be available after some time on the CDPH website. We are not accredited to offer CEUs for attending this presentation.