---
title: Resources | An Evidence-based Campaign to Prevention Teen Drug Use
description: Watch campaign videos and revisit key takeaways as a follow-up to our keynote at the 2026 Champions for Youth Summit.
image: https://info.rescueagency.com/hubfs/3.6.26%20Rx%20Summit%20Eblast%20Banner.png
---
[](https://rescueagency.com/)
[](https://rescueagency.com/)
## Encore Webinar
---
"Marijuana Is Going Legal, Now What? Strategies for Navigating Legal & Health Communications"
# WATCH & SHARE
Thank you for your interest in our session at the 2026 Champions for Youth Summit: "Youth Prevention Messages That Increase Risk Perception: A New Messaging Framework." Below, you will find a summary of our presentation, key behavioral frameworks, and featured campaign creative. If you'd like to learn more about bringing this approach to your community, please don't hesitate to email our Solution Partner, Kat Thomas, or [book a consultation with her.](https://meetings.hubspot.com/kathleen144)
[Book a Consultation](https://meetings.hubspot.com/kathleen144)
---
### Key Takeaways
#### 1. CONNECTING WITH TEENS IS HARD
Teen brains are hardwired to shift from dependence on caregivers to self-governance. When this is taken away, motivation can transform into resistance. How do we communicate about the risks of drug overdoses as the third leading cause of death in adolescents?
#### 2.Overcoming Defensive Avoidance
The plain facts about fentanyl are terrifying; however, high levels of fear without a tangible solution can cause the brain's prefrontal cortex to shut down. This "defensive avoidance" leads teens to disengage or deny the risk entirely to protect themselves from overwhelming anxiety.
#### 3. Emotional Tagging
However, the brain has an amazing capacity to tag a risk for future use. The amygdala is responsible for "Emotional Tagging," releasing neurochemicals (like norepinephrine) that act as a "High Priority" stamp. The Hippocampus tags the context—the "who, what, where, and when."
#### 4. Protection Motivation Theory
For a person to change their behavior based on a risk, they must go through: 1.) Threat Appraisal or "How serious is this, and am I at risk?" and 2.) Coping Appraisal: "Is the suggested action effective (response efficacy), and can I actually do it (self-efficacy)?"
#### 5. The Fact-to-Act Framework
To move a teen from knowing a fact to actually changing their behavior, our communications must bridge the gap between abstract risk and daily reality. Rescue's new Fact-to-Act Framework makes prevention information feel social, unfiltered, and achievable.
#### 6. Our New Content Creator Program
The Virginia Foundation for Healthy Youth (VFHY) worked with Rescue to develop a new Content Creator Program that prioritizes the people, messages, and native platforms that teens will pay attention to. It is designed to reduce the risks and increase the effectiveness of campaigns.
---
### Case Study | DEadly Dose, VFHY
Top Performing Videos: Completion Rates
Top Performing Videos: Click To Website
[Book a Consultation to Learn More](https://meetings.hubspot.com/kathleen144)
---
### FOR MORE INFORMATION, CONTACT
Kathleen Thomas
Solutions Partner, Rescue Agency
[KThomas@RescueAgency.com](mailto:KThomas@RescueAgency.com)
[Book time on her calendar here.](https://meetings.hubspot.com/kathleen144)
[Download Rescue Agency Brochure](https://info.rescueagency.com/hubfs/Rescue%20Brochures/Rescue%20Agency.pdf?hsLang=en)
#### Ready-made campaigns
Rescue offers many different evidence-based campaigns that can be licensed and implemented in weeks for a fraction of the cost of creating a new campaign from scratch. [Learn more](https://info.rescueagency.com/hubfs/Rescue-RMC-Brochure-Digital.pdf?hsLang=en).
[Download Ready-Made Campaign Brochure](https://info.rescueagency.com/hubfs/Rescue-RMC-Brochure-Digital.pdf?hsLang=en)
[](https://cta-redirect.hubspot.com/cta/redirect/6498387/340fc9d3-cbbc-4e39-8308-afe4e31a768f)
### NEWSLETTER SIGN UP
Gain behavior change resources and audience insights by signing up for Rescue's newsletter.
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Copyright © 2026 Rescue Agency, Public Benefit LLC. All Rights Reserved. Social Branding ® and Evolvement ® are registered trademarks.
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