With each election, the national dialogue about cannabis becomes increasingly confusing for our communities. As some states legalize cannabis recreationally, others medicinally, and some not at all, teens’ risk perception of underage cannabis use continues to decline. Our public health campaigns can correct misconceptions and increase the risk perception of underage use to prevent use.

Join us for our new complimentary, educational webinar to discover how to create campaigns that clarify the laws around cannabis and how it impacts developing brains. We’ll show you how to motivate parents and mentors to proactively talk about cannabis with their children. We’ll leverage findings from focus groups and real-life campaign implementations across the nation. Learn practical strategies to develop compelling campaigns that result in more parents and mentors initiating pivotal conversations about cannabis.

You’ll learn how to:

• Investigate the unique challenges and opportunities within parent-child cannabis communications, recognizing the essential role parents play in shaping risk perceptions and preventing use.
• Analyze formative research with teens to identify key strategies for creating effective youth cannabis prevention campaigns encouraging proactive dialogue between parents/mentors and children.
• Apply evidence-based tactics to develop and implement tailored campaigns that foster open conversation, enhance public health efforts, and contribute to safer, more informed communities.