---
title: How to Use Marketing to Change Health Behaviors | PAVe Webinar
description: Dive into the foundational principles of health behavior change marketing to break down theory and best practices in the encore presentation of our webinar
image: https://info.rescueagency.com/hubfs/Resue_Webinar_Update_032621_1080x1080.png
---

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[![Rescue](https://info.rescueagency.com/hubfs/raw_assets/public/Rescue_September2020_Theme/images/logo.svg "Rescue")](https://rescueagency.com/)

## Encore Webinar

---

"Marijuana Is Going Legal, Now What? Strategies for Navigating Legal & Health Communications"

![Rescue\_Webinar\_Landing\_Update\_032621\_1200x628](https://info.rescueagency.com/hubfs/Rescue_Webinar_Landing_Update_032621_1200x628.png "Rescue_Webinar_Landing_Update_032621_1200x628")

### LEARNING OBJECTIVES

**ICYMI**: Convincing someone to change a health behavior is fundamentally different than convincing them to buy a product or service. That’s why marketing designed to change health behaviors requires different strategies and approaches than commercial marketing.

In this new one-hour webinar, we dive into the foundational principles of health behavior change marketing to break down the theory and best practices for developing an effective health behavior change campaign. Whether you are relatively new to health communications, or a veteran health marketer, this webinar will provide you with new techniques for causing measurable changes in health behaviors among targeted populations.

You will learn:

- The most important differences between commercial marketing and health behavior change marketing
- The various pathways to behavior change and how to choose and implement programs within each pathway
- How to more effectively define audiences by going beyond demographics to segment populations based on their attitudes, lifestyles and values

### PANELISTS

![circle-cropped](https://info.rescueagency.com/hs-fs/hubfs/circle-cropped.png?width=125&height=125&name=circle-cropped.png "circle-cropped")

**Jeff Jordan, MA**  
*President & Executive Creative Director, Rescue Agency*

Jeff is not only the founder of Rescue Agency, but a long-time strategist within the tobacco control community.

![CJ-Stermer-circular](https://info.rescueagency.com/hs-fs/hubfs/CJ-Stermer-circular.png?width=382&height=382&name=CJ-Stermer-circular.png "CJ-Stermer-circular")

**C.J. Stermer, Host**  
*Sr. Director of Education, Rescue Agency*

C.J. is a community advocate who develops programs to share knowledge within our field and inspire public health organizations to increase access to healthy behaviors for communities that need them most.

### SAVE YOUR SEAT

This webinar has now passed. If you'd like to see our current webinar training opportunities, [please visit our website](https://rescueagency.com/webinars).

# PUBLIC HEALTH BEHAVIOR CHANGE MARKETING FUNDAMENTALS

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